The Adventurous snacker campaign
Spec work
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Read all about Kettle Brand Chips!
Extra! Extra! Read all about Kettle Brand Chips!
The big idea. Choosing a bold flavor is a bold action. If you’re doing something bold, maybe your snack should too.
The Strategic. Kettle Brand chips is yet another snack brand in a very saturated market. Everyone knows and loves classic flavors, so what convinces a consumer to go with a new flavor? It’s boldness. A small sense of adventure that comes with trying something new, even it’s as simple as a new type of chip. Give yourself credit for the adventurous decisions you make everyday, no matter how small.
Art direction and copywriting by Kira Ranieri. Student work created using Adobe Photoshop and Canva.