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(Translation: “The Circular Smart Ring Zombie Campaign”)
Spec work
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Read all about Circular Smart Ring!
Extra! Extra! Read all about Circular Smart Ring!
Big Idea: Without sleep, we’re so tired that we’re not able to truly live. Instead, we live life like we’re undead. And evidently, trying to be productive when you’re a zombie is kind of tough.
The strategy. Circular Smart rings are an easy, light weight tool to track your sleep and overall better your health. Sleepless nights lead to lethargic days. To further emphasize this idea, the campaign features as zombie character named Todd, who just can’t seem to keep up in the fast paced world of the living.
In collaboration with Payton Mills, Camille Knab and Luke Mauriello